Our mission is to encourage athletes and teams to choose to through a positive, anti-doping message that gives:

• Young athletes the encouragement and support they need to set up ethical boundaries and make the choice.

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• Athletes and teams a voice to show they choose to .

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• Sponsors a voice to show they support and expect the choice.

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• Fans a voice to show they encourage and support the choice.

Together, we can stand up for ethics, integrity, and the intent of sport. Success in character and life is not about winning and losing, but about the choices we make.